actívate

 I created the graphic image for the “Activate” campaign, an initiative launched by the Council of Superior Sports (CSD) to promote physical activity and combat sedentary lifestyles. My role involved conceptualizing and designing the campaign to resonate with the target audience and convey the message effectively.

'ACTIVATE. Health is Trained' is a powerful institutional advertising campaign by the Government of Spain, supported by the European Union's Next Generation Funds. It urges individuals to prioritize physical activity for better health and well-being, addressing common excuses and emphasizing the importance of regular exercise in disease prevention, maintaining physical fitness, and promoting mental well-being.