I created the visual identity and graphic materials for Iguales en el Deporte (Equal in Sports), a campaign by the Spanish Sports Council (CSD) in collaboration with the Government of Spain and You First/Gersh. The project promotes equality, inclusion and diversity in the world of sports under the message “In sports, let what truly matters, matter.”

My work included designing the main campaign posters and a series of athlete-focused adaptations, each representing a key advocacy area: gender equality, LGBTQ+ inclusion and accessibility for athletes with disabilities. I developed a bold and modern visual style that combines dynamic sports imagery with impactful typography and real data, creating a strong and empowering message that celebrates diversity and fair play.