I worked on the main campaign for La gran cita, a dating show produced by Incís TV for 3Cat and presented by Dulceida. The project involved developing the visual direction for the campaign and designing the key art, along with all its adaptations across different platforms.

My role covered the full process, from defining the creative line to executing the final designs. The challenge was to create a visual identity that felt fresh, bold, and appealing to a young-adult audience. The final visuals were designed to be versatile and consistent across formats, from digital platforms to promotional materials.