The visual campaign for HBO’s Patria, the adaptation of Fernando Aramburu’s novel created by Aitor Gabilondo, explores the story of two families deeply affected by ETA terrorism.

The project involved developing the creative direction and graphic assets, ensuring visuals reflected the show’s emotional intensity and complex themes. Work included posters, digital content, and promotional materials conveying tension, humanity, and reconciliation, while maintaining consistency across all platforms.

This project was completed while working at Barfutura, Madrid.