I worked on the visual campaign for Finetwork, in collaboration with You First/Gersh, developing a wide range of materials including posters, web assets and banners. The goal was to refresh the brand’s image with a modern and energetic aesthetic while staying connected to cultural roots.

The concept, centered around the slogan “Esto va de vivir” (“This is about living”), aimed to merge modernity with the warmth of everyday Spanish culture. I designed visuals that portray authentic local moments, using bold color palettes and lively compositions to evoke a sense of connection, nostalgia and vitality.